For laLondonderry the centre of everything is YOU, it is your brand. That’s why the whole strategy we build revolves around your branding, the creation of a brand and a positioning that reflects the essence of your business. Before starting, we thoroughly analyze your business, your sector, your competition, your customers, your stakeholders, … to have almost as much information about your sector and business as you have.
Then we will sit down with you to create a brand positioning. Yes, at this point we will make you work. You are essential to fix the key messages, which will help you differentiate yourself from your competition and boost your brand. With all this we will make a report that will gather which is the real situation of the communication of your business, which are the key messages that we will begin to transmit and our strategy for your brand.
- Research: corporate and competition analysis
- Corporate identity definition meetings
- Corporate Manual
- Style book
- Visual Identity
Our contents are born with the idea of being shared through social networks and influencers. We work on branded content from the positioning of your brand and with your key messages looking for ways to be of interest to your skateholders.
Our work helps your brand to be perceived as a voice of authority in the matter and help generate a community around your business.
As an omnichannel communication agency, we use both traditional offline and online media:
- White Papers
- Corporate magazines (printed or digital)
If it’s about contacting your audience, can you think of anything more direct than the social network notifications on your mobile? At laLondonderry we know that communication channels are constantly changing. That’s why it’s not enough with today’s social networks, we’re already researching tomorrow’s so that, when the day comes, your brand starts up with an advantage.
If you do not have a Social Media Manager, we take care of the management of all your networks. If you already have a Social Media department, we will work with them to create a strategic marketing plan that includes actions in your social networks to improve brand reputation, increase engagement, increase followers or direct traffic to your website:
- Management of social networks: Twitter, Linkedin, Instagram, Facebook, Pinterest…
- Creative actions in social networks: viral videos, gifs…
- Adwords and advertising on social networks
- Consultancy and training of Social Media teams
- Monitoring, analysis and reporting
Influencers and celebrities
Influencers, YouTubers, bloggers, etc, a review of the right person, a hashtag and your brand will multiply their presence and reach much more naturally and credibly than with advertising. At laLondonderry we work with influencers and microinfluencers on an ongoing basis to position our clients’ products.
How do we do it? We analyse your brand, propose a list of influencers, manage the entire campaign and monitor the results. You don’t have to worry about anything.
In addition, we manage campaigns with celebrities to be your brand ambassadors or simply to attend your VIP events:
- Product launches with a panel of influencers and microinfluencers
- Continuous campaigns with macroinfluencers
- Celebrity Endorsement in events
- VIP Events
- Campaigns with Brand Ambassadors
Web, SEO y SEM
The first thing any potential customer, supplier or partner sees about you is your website. Or not…, because if they don’t reach it, it’s just another URL swimming in the immense sea of the Internet. That’s why at laLondonderry we make sure that your website is perfectly optimized, not only for Google, but also for Bing or any other search engine that is of interest to your audience.
We will check the current state of the website and propose the corresponding improvements to improve your positioning. We will work with your SEO department to check your entire brand according to our strategic marketing plan. We all work with one goal: your success.
If you have a SEO/SEM department we will analyze the strategy with them to see if we can help you improve. If everything is perfect but you want to increase traffic, we will help you set up your AdWords campaigns so that your customers find you better and faster:
- Optimization of the web architecture
- Web content optimization
- Link building strategy
- Keyword study
- Natural positioning
- Sponsored Positioning
- Adwords Campaigns
- Monitoring, analysis and reporting
PR and Leads contact
If there’s one thing we like about Londonderry, it’s connecting people. We love to go to events, congresses and introduce people with common interests, so public relations is part of our DNA. After more than 15 years in business, we know many, many people and we will be happy to put all that knowledge at your service.
Whether you want to contact an institution, offer a conference at a congress or close a meeting with a potential client, Londonderry is your connection:
- Institutional Relations
- Contact with leads
- Closure of strategic meetings
- Presence at congresses and conferences
At laLondonderry, we also position your brand in the media. We started our career as journalists, so we know how to generate interest among our colleagues. But, above all, we are in contact with them almost every day. We monitor the topics they write and follow them through all channels, including social networks.
As part of our omnichannel strategy, we work hand in hand with journalists. On a day-to-day basis, we negotiate exclusives, write exclusive content and work to ensure that your brand is constantly in the headlines of print, digital and audiovisual media:
- Press releases
- Press trips
- Opinion articles
- Product presence (B2C)
- Collaborations, advertorials,…
- Monitoring, analysis and reporting
At laLondonderry we are born organizers, so events are one of our strong points. Whether you need a party for your clients or a presentation for the press or influencers, we are specialists in giving your event a creative twist so that all your guests are eager to attend. Of course, we take care of the call, but also that the design, production and management of the entire event are perfect for your brand.
- Media events: with celebrities, influencers,…
- Street marketing
- Fairs and congresses
- Round tables
- Product Presentations
- Press conferences
- Commemorative festivities and dinners
- Internal corporate events
Your brand’s first ambassador is in your own home, so it’s very important to keep your team happy and maintain fluid communication with them.
At Londonderry we know very well that investing huge amounts of money in external communication is not much useful if your own employees are not motivated and working towards the same goal. That’s why we not only create specific activities for your employees or shareholders, but also integrate this audience into the omnichannel communication strategy.
- Social Networks
- Congresses and commemorative events
- Incentive Programs
If you’re having an online reputation problem, you can rest easy. At laLodonderry we know how to manage crisis communication so that your business and your image don’t suffer. We know that crisis can ruin your business if not managed immediately and coordinating all actors under the same strategy, but we also know that a good strategy can help you to come out reinforced.
“Better safe than sorry”, so before embarking on the journey with you, we always advise you to create a good crisis manual for all the unforeseen events that may arise. And if they do arise, hopefully not, we will be available 24 hours to minimize the impact.
- Crisis manual
- Crisis Cabinet
- Crisis management
At Londonderry we know that sometimes the different departments of a company work in an uncoordinated and ineffective way. To avoid this, we help you create an omnichannel work system that aligns all your communication and marketing teams in pursuit of the same goal.
Invite us to your facilities to see how your teams work and are coordinated. After watching your work, we will create a strategic plan to promote the brand together. In addition, we take into account the company’s spokespersons. We incorporate them into the process, unify speeches and make practical sessions aimed at speakers.
Let’s team up, all at once
- Online reputation survey
- Social media coaching
- Strategic communication consultancy
- Training of spokespersons